case study.

SAS Footwear

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SAS Stack 3

The making of a Canada-wide Shoe Destination

SAS Shoes is highly regarded across North America for their exceptional comfort and premium quality. When it comes to designing and creating a website for such a well-respected brand, no shortcuts can be taken. For this reason, we took a strategic, meticulous, and precise approach in preparing the e-Commerce shop for the independently owned and operated store. The best way to sell carefully handcrafted shoes is through a carefully handcrafted website.

20,000+

Total product SKUs

4:00+

Avg online shop time

179%

Q1 traffic increase

SAS Phone No BG e1593723353982

Strategy

Through in-depth research, we created an ecommerce experience that makes finding the right footwear effortless. Behind the scenes, a streamlined POS integration gives the SAS Footwear team complete control over order management—creating a solution that delivers a better experience for both customers and staff.
  • A complete e-commerce strategy
  • Transitioning into a new POS system
  • Preparing inventory & product data for 20,000+ SKUs
  • Complete E-Commerce website design & development
The FD team helped me reach new heights that I could have never imagined. Every single decision along the way was tailored to the needs of our customers.
Larry F.
Owner - SAS Shoes

UX / UI Design

The new SAS Footwear website was designed to balance modern aesthetics with exceptional usability, creating an ecommerce experience tailored to its audience. Backed by strategic user experience planning and thoughtful information architecture, every interaction was optimized to make browsing effortless.
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sas product page

20,000+ Product Skus

The new online shop features hundreds of women's and men's shoe styles, with over 20,000 different SKUs and several unique style variations.
  • Advanced e-commerce features
  • Fully integrated POS and inventory system
  • Online orders made simple, managed by 1 store-owner

Results

SAS Footwear saw almost immediate returns. The website was launched just as their store closures began in the wake of the COVID-19 outbreak, ensuring online sales could still be made.
SAS Cart 3