case study.

Speed Skating Alberta

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A regional hub for speed skating.

Speed Skating Alberta is the region’s authoritative source for all things speed skating with a decades-long legacy. In need of a revamped user experience, we rose to the opportunity with a new plan and a new website. The new Alberta Speed Skating Association website was designed and built to ease access for athletes, coaches, officials, clubs, and families alike.
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A Fresh New Look

In parallel with a brand refresh courtesy of our friends at FoxCamp Studio, our team worked meticulously around the flexible, creative needs of the SSA marketing team.

  • Strategic re-design of site navigation
  • A complete UX/UI overhaul
  • Creative assets to support brand direction
  • A resource hub built on the back-end
  • Website re-design & development
They took the time to get to know us, our industry and community. We have received nothing but compliments from our members on the end product.
- Executive Director
Alberta Speed Skating Association
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Better UX for Diverse Userbase

The updated Speed Skating Alberta website provides a fun and easy-to-use experience for users of all ages. 

  • An accessible introduction to speed skating for first-time users
  • Deliberate and intuitive user journeys for a diverse audience
  • Custom features built uniquely for the needs of internal and external users
  • An advanced resource and knowledge base for a wide range of users
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Resources & Events Made Easy

A flexible resource hub and event calendar gives the Speed Skating Alberta team an easy way to organize links, documents, info, and events —all while helping visitors quickly find what they need. While the end-user experiences a smooth and simple experience, the Speed Skating Alberta team enjoys a smooth event management experience on the back-end.