The sequence of events that several startups and small business owners go through:
- You have built your first website yourself on Wix or a similar builder, and it does everything it needs to do.
For the most part, it shows people that you exist and that’s what’s most important to you. For many startups, referrals and connections are a priority and the website is used mostly to uphold your brand image image. If you’ve made it this far, you’re off to a great start.
- Now that you have your first website up, you can focus on other things.
Successfully launching your first website likely frees up time for other things. Other things like running your business, getting sales, making connections…
At this point, your first website continues to work well as a point of reference.
- Two years later, you continue to grow:
You hire staff for sales and marketing, and just about anything you can to free up your own time. You are starting to build quite a strong reputation, and maybe at this point your original website no longer reflects the brand you’ve grown over the years.
- It’s time for your second website!
This new website should serve much more than as a point of reference, or to show people you exist. Now, it’s time to build a website that reflects the brand you’ve built, tells your story, and engages your audience.
- At this point, it’s time to seek help.
You may be fully capable or creative enough to build the 2nd website yourself, but you have bigger priorities, like running your day-to-day business. Trust that hiring an experienced designer or team will save you from several future headaches. If you find the right help, your second website could be the last time you ever need a full re-design.