Website Page Load Speed, and why it Matters

Often, when we create a website, we focus on a few things: how good it looks, how friendly it is to use, how well it represents our brand voice, and the kinds of features it has on offer. These are great, and are the cornerstone of the final product – your website – but to make it perfect, we simply cannot forget another keystone, your website page load speed. It is the delivery system of your website that allows for your customer to see the page in a timely manner. The page load speed has huge impact, as it affects your traffic bounce rate, conversion rate and even SEO. 

According to various studies, the average page load time for website in desktop environment is 3.21 seconds. When this load time is increased to five seconds, your bounce rate increases by 2.37%. It’s even worse in mobile traffic, as 53% of visits are abandoned if a mobile site takes longer than three seconds to load. 70% of customers say that the speed of the site impacts their purchasing decisions – in fact the study shows that a one second delay on your website page load speed decreases the conversion by 7%. Google has confirmed that they will crawl your website slower if your website load slow, and it will also affect your SEO ranking in google.  

Now we know just how much website speed matters, and how important an area it is for better performance of your website. Now, this brings us to another question; how can we improve our website? There are three areas which you need to focus on to improve your website speed:  

Your Website: This primarily focuses on how your website’s structure and the content used. You need to reduce the number of http calls (from your web server), reduce and eliminate render blocking resources, optimize any images you may wish to use on website, and minify your CSS and JavaScript files, and much more. 

Website Server: You’ll want to move away from a “shared hosting” environment, as soon as possible. Shared hosting servers are not optimized for speed and all the resources of the server is shared between various users. If another customer’s website on the same server is taking a lot of resources, it will affect your website speed. We recommend you move to a Virtual Private Server (VPS) as all the resources you pay are dedicated to your site only. Nowadays, there are lot of options to choose, which will not break the bank. 

Other Tools & Software: You may want to start using a caching tool which will improve your site speed by huge. There are various types of caching available, that range from server caching to browser caching, your database and application caching, and more. Depending upon your customer location and your website content, you can also use a content delivery Network (CDN) to improve your website speed. 

If you’d like to know more, or require our help to improve your website speed, we are here for you. Feel free to contact us to see how we can help!