Website Re-Design Recipe – the Fuse Digital way

When building your new website, there are no tricks or shortcuts. Every organization is unique, so there is no cookie-cutter strategy that works for everyone. Nevertheless, you should always take a methodical approach when building a new website.

Every project we get started on looks different, but this is how we often like to break it down when getting started on a website re-design:

  1. Onboarding
    A fun and guided process. At this stage, we make sure that everyone’s goals are aligned, and that everyone knows exactly what needs to be done for a successful outcome.

  2. Ideation
    Through company research and interviews – creatively conceptualizing the new website. We enter a multi-stage Q & A process to develop a full understanding of your goals. The most important part here is to discuss the vision and let your imagination take over.

  3. Graphic Design/Branding
    Branding is critical to building a consistent look and feel across all your designs, and a Visual Identity Guide captures the entire look, feel, and personality of your brand in just one simple guide. You’ll need multi-use graphic design materials for your website, and for your other online platforms. Professionally-made designs and high-quality photos will ensure your uniqueness is on full display!

  4. UX/UI Design
    After some branding and graphic design have been created, there is an excellent foundation to get started on the new website. At this stage, it is essential to map out how your users will interact with your website. Dive deep to understand what their behavior and goals will be. What questions do they have and how is your content providing the answers?

  5. Development / Build a Working Prototype
    The best way to start is with a staging/development site. For us, this involves building and testing your website on our own private servers. You must prioritize making it user-friendly, building for accessibility, and responsive-design for the best mobile experience.

  6. Testing
    Scrutinizing, reviewing and evaluating your website on several devices, and across several different browsers. Consider all the different scenarios that users will be interacting with your your site, then identify possible flaws.

  7. Training
    Personalized training sessions to make sure you or your client have a full understanding of how the website works, how to administer the website, and how to update content. Providing need-to-know information about keeping your website alive and healthy.

  8. Post-Launch Planning
    Once your new website is launched for the world to see, there is always more that can be done to keep you ahead of the game. You’ll want your audience to return back to to your website on several occasions, so making frequent updates to your website, blog posts, and email signups will keep your customers excited engaged and excited about what’s next.

  9. Search Engine Optimization
    An SEO campaign is recommended to ensure your website is getting the attention is deserves and meeting the needs of your users. You should take a research-based approach to understand the behavior of your audience, and keep them coming back by providing them with the most satisfying experience possible.

Of course there are plenty of unique ways to make the perfect website, and there is always more that can be done. Just like baking fresh batch fresh oatmeal chocolate-chip cookies… if crafted carefully, shared, and given special attention, you will surely delight your audience.